The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Author Marty Neumeier
ISBN-10 0321348109
ISBN-13 9780321348104
Year 2005-08-14
Pages 208
Language English
Publisher New Riders
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THE BRAND GAP is the first book to present a unified theory of brand building Whereas most books on branding are weighted toward either a strategic or creative approach this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives In an entertaining two hour read youll learn the new definition of brand the five essential disciplines of brand building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand building how design determines a customers experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220 word brand glossary From the back cover Not since McLuhans THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages Using the visual language of the boardroom Neumeier presents the first unified theory of brandinga set of five disciplines to help companies bridge the gap between brand strategy and customer experience Those with a grasp of branding will be inspired by the new perspectives they find here and those who would like to understand it better will suddenly get it This deceptively simple book offers everyone in the company access to the most powerful business tool since the spreadsheet

The Brand Gap

The Brand Gap Author Marty Neumeier
ISBN-10 0321348109
Release 2006
Pages 194

The Brand Gap

The Brand Gap Author Marty Neumeier
ISBN-10 0735713308
Release 2003-01-01
Pages 178

The Brand Flip

The Brand Flip Author Marty Neumeier
ISBN-10 9780134172972
Release 2015-07-24
Pages 160