Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing Author Harry Beckwith
ISBN-10 0446672319
ISBN-13 9780446672313
Year 2012-03-20
Pages 272
Language English
Publisher Grand Central Publishing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects and how any service from a home based consultancy to a multinational brokerage can turn more prospects into clients and keep them SELLING THE INVISIBLE covers service marketing from start to finish Filled with wonderful insights and written in a roll up your sleeves jargon free accessible style such as Greatness May Get You Nowhere Focus Groups Don ts The More You Say the Less People Hear Seeing the Forest Around the Falling Trees

You Inc

You  Inc Author Harry Beckwith
ISBN-10 9780759572867
Release 2007-03-01
Pages 300